Request: Create custom error pages for our technology platform.
Solution: Use of large, toned background image to indicate user is not on normal platform page. A clean hierarchy of content presents Error Code, simple standard message about error, stong headline and solutions for user to take for next steps. A sublte use of humor in imagery and light-hearted headline indicates error, cause or action taken to resolve.
Two distinct content alignment layouts and simple hierarchy are used to ease development time, quickly communicate error and guide viewer back on track. Primary font of Lato with two heavy weights are used to keep within AutoPoint/Solera branding and set a strong tone for the message.